Hi Chris thanks for the clarification! You can assign custom shape data to shapes to achieve this. Select a shape and open the Data Linking Panel (see screenshot below). Click on the plus-icon next to “Custom Data” to create a new data field which you can then label and fill with the respective data. If you want to display the data on the shape click on the “+T” icon.

For more information on how to assign new data fields and how you can use this data in formulas please take a look at the How to Use Formulas Help Center article. If this is not the functionality you are looking for please post in the community space linked by Micah above. Thanks!