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When it comes to roadmaps, one size doesn't fit all πŸ‘•

  • February 19, 2026
  • 1 reply
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Patrick Denison
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Hey everyone! πŸ‘‹πŸΌ

I've been thinking about how one of the top mistakes we see product teams make is this: Sending the exact same roadmap export to the CEO, the engineering lead, and the customer.

You have one source of truth, but that doesn't mean everyone needs the same view. A generic roadmap often leaves executives wanting more strategy and engineers wanting more detail.

Here is your quick cheat sheet for better alignment using airfocus:

  • For Executives: Use a Portfolio Roll-up or Objective-led (Now-Next-Later) view. They don't care about the granular features; they care about the "Why" and the outcome.
  • For Developers: Use Timeline & Release views. They need to see dependencies, specific milestones, and the "When."
  • For Customers: Use a curated Shared URL. Give them the "hype" strip without exposing your internal messy kitchen or uncommitted dates.


My challenge to you: Before your next stakeholder meeting, spend 5 minutes creating a view specifically for them. Stop explaining your roadmap and start letting the view do the talking.

Happy roadmapping! πŸš€

Comments

Denia Verhoef
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I love this challenge. It’s so easy to fall into the one-size-fits-all trap when things get busy, but those 5 minutes spent tailoring a view make all the difference. It’s a small investment that pays off by cutting out the back-and-forth clarifying questions later, and you’ll have a bigger impact.Β 

Especially with executives, keeping them focused on strategy rather than getting lost in the weeds is a game-changer. Thanks for the reminder to let the view do the talking πŸš€