Hey community 👋
We've heard a great story from SNP Group, a global software team with product folks spread across multiple time zones and products.
They were dealing with something a lot of product teams recognize:
- Roadmaps living in scattered places,
- Prioritization feeling more subjective than strategic,
- Limited visibility into customer feedback,
- Teams unintentionally working in silos.
After working with a dedicated product management platform, they ended up with a single source of truth where everyone from cross-functional teams to customers and partners could see what’s happening, share feedback, and even contribute ideas.
A few highlights that stood out to me:
→ Shared visibility: Everyone can see the same roadmaps and priorities, which helped them break down silos.
→ Feedback from more voices: They opened up channels for internal teams and external stakeholders to influence what gets built next.
→ More democratic prioritization: Instead of “the loudest voice wins,” there’s now a transparent, collaborative process.
→ Time saved & better decisions : With shared context and clear direction, teams can act faster and with more confidence.
What struck me most is how much visibility and shared context changed the way they work, not just the tool they used. It reminds me that alignment isn’t just about where you plan, but how the whole team can participate in that process.
Curious what others think. How are you handling cross-team visibility and prioritization these days? 🤔 Are you using AI to automate any of the processes?
If you want to check out the full story, here’s the case study on airfocus’ site.
