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Kicking off the New Year with Strategic Alignment: OKRs in airfocus🚀

  • January 12, 2026
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Maria Tabush
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Happy New Year!

As we settle into January, many of us are focused on one big thing: setting the stage for a successful year ahead. That often means defining our "North Star" and ensuring our teams are aligned on how to get there.

If you are planning your Objectives and Key Results (OKRs) for the year, you know that the biggest challenge isn't just setting them, it's keeping them visible and connected to the actual work your team does every day.

I wanted to share a quick overview of how airfocus is designed to bridge that gap between high-level strategy and daily execution:

  • Create a Unified Ecosystem: Say goodbye to disconnected spreadsheets. airfocus allows you to manage your OKRs in the same environment as your product artifacts, roadmaps, and workflows. This ensures your goals aren't just a slide deck we visit once a quarter, but a living part of your product process.
  • Link Work to Strategy: You can directly link initiatives, epics, and tasks to specific Key Results. This helps every team member understand exactly how their daily work contributes to the bigger picture and ensures you never lose sight of your strategic vision while executing.
  • Gain Real-Time Insights: Instead of waiting for a post-mortem, airfocus supports regular check-ins that provide real-time context on progress. You can easily spot at-risk objectives and make adjustments before it’s too late.
  • Foster Transparency: By making OKRs accessible alongside product work, you build a culture of collaboration and trust where everyone knows the direction the ship is sailing.

If you are looking to sharpen your approach to OKRs this January or just want to see how to implement them effectively within airfocus, we have put together a comprehensive resource to help you chart your course.

Read the full guide here: The Ultimate Guide to Product OKRs

Here's to a focused and impactful year ahead!