20 minutes later it is still importing. There are 2 year old topics on this note but they link to documentation that does no longer exist.
So, is there an error if so how can I debug it? If it takes so much time and this is to be expected, then why does the marketing material say otherwise?
The issue is that the wheels in the screenshot below are spinning and spinning but nothing happens:

This is not a good first impression. To get there I just follwed the improt guide and choose the ‘create new role automatically’ option