Design the customer experience with Journey Mapping!

Do you want a quick way to develop new products and services based on your customer needs? The customer journey map is one of the most powerful tools to give insights into your customers and help you design better experiences.

We have some in-depth tips for Creating a Customer Journey Map in this blog post here, but here’s a quick recap:

Set goals and identify existing and future buyers.
Compile qualitative and quantitative information from customer interviews to make data-driven decisions. Use Lucidchart to generate ideas and user persona templates to assist with research.
Define customer touchpoints, including action, emotion, and potential challenges.
Map the current state of the customer journey using Lucidchart
Using hotspots and layers in Lucidchart to map future states to compare current and ideal states.

You can check the fantastic Lucidspark template gallery here and get started! Let us know below which one is your favourite

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My organization frequently uses journey mapping! One of my biggest pieces of advice is that if you journey map relatively frequently, it’s helpful to make a template for your organization to use and just duplicate it with each map you create! It saves you time from starting from scratch.

This is very useful and helpful - thank you for sharing.

@Erin.Welsh That makes a ton of sense. Any chance you’re willing to share a screenshot of the template your org uses? Would love to see what you’ve incorporated.

@Amelia W once created a user journey map for the customer experience on our previous Lucid community platform. While we were very familiar with individual components and actions that a user might take, seeing the entire picture at once was very revealing. Amelia, would you be willing to share a bit of it?

@Micah, of course! User journey maps can help provide some really powerful insights. I used the 5-stage customer journey map template in Lucidchart to get started.

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