Lucidchart plays a pivotal role in Dr. Mat Duerden’s experience design and management. Students engage with Lucidchart to delve into experience mapping, design thinking, prototyping, and model creation. Dr. Duerden leverages both existing templates and custom designs to illustrate various experience maps. Students collaborate with different companies to craft detailed experience maps. For instance, one group mapped the journey of female students, both current and ideal, effectively conveying insights to Deans and the Inclusivity team at BYU. The majority of the class revolves around collaborative projects, showcasing Lucidchart’s ability to foster teamwork, strategic visualization, and hands-on learning in the realm of experience design and management.

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5 Stage Customer Journey Map Template